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TrueLens Blog

“Social behavioral marketing” brand TrueLens needed a blog to tout the benefits of its CRM platform and the power of “socialgraphics.”

Using a design provided by the company, I built a fully responsive, lightweight WordPress theme that integrates with Salesforce to track visitor downloads of white papers.

Also: WordPress, CRM, HTML5, JavaScript, PHP, Sass.

TrueLens’s lightweight WordPress theme gives its marketing blog a responsive publishing foundation. Salesforce integration tracks white-paper downloads, connecting the resources shared through the blog with the company’s CRM rather than treating those downloads as isolated visits.

Also: Marketing Technology, Advertising + Marketing, AI + Data Analytics, Media + Publishing, Software + IT.

Marketing technology comprises software and systems used to plan, deliver, measure, and improve marketing activities and customer relationships. My work includes websites for partnership marketing platforms, customer intelligence software, and experiential marketing applications.

Also: Web Development.

TrueLens supplied the visual design, which I developed into a responsive WordPress theme for its marketing publication. My work included the Salesforce connection for white-paper downloads, joining the company’s editorial material with a concrete lead-tracking task.

Using Salesforce-gated infographics and whitepapers to drive visitor engagement on a WordPress blog.

I would trust Daniel in a heartbeat with any design or programming project… he is a pleasure to work with, incredibly skilled and creative.

Howard Stelzer

Record Producer — Intransitive Recordings

No one Can Do it All

Good thing I know the right people to call.

When you hire me, you gain access to a private network of digital specialists. Each freelancer owns their own business, and I’ve personally worked with each of them over the years.