I grew up with SimCity Classic on a Macintosh LC 520. In the 90s, Florida yokels like me didn’t have regular access to the Internet. My first computer was a thirty-pound monochrome terminal running MS-DOS that my grandma got from a pawn shop. I played 3D Pinball: Space Cadet at Walmart, and Super Solvers: Midnight Rescue at the Deltona Library.

I could never imagine that thirty years later, I’d be deploying swarms of virtual robots to create my very own 3D SimCity in a web browser. We’ve come a long way since floppy disks and dial-up modems.

My first paid job on the web was in my college Media Lab, where I created websites and interactive tools in Macromedia Flash. I worked under an IT director who regaled me with stories of how he used to physically cut film for AT&T back in the day. He was not afraid of the pace of change of technology. He taught me to embrace the fact that you will never know everything. Constant learning is the name of the game. Tenacity is your life bar.

Let’s pour one out for every obsolete tool we left behind for better software.

I completed my master’s in Writing, Literature & Publishing at Emerson College in Boston, following four years of studying poetry and creative writing at Stetson University in my hometown. Like many postgrad millennials, I didn’t know what I wanted or where I was headed. I had pie-in-the-sky ideas of becoming a book editor for traditional publishers.

While daydreaming, I continued tinkering with websites. I landed a part-time job at Genuine Interactive as a front-end developer because I knew enough HTML and CSS to get by.

Who knew that language would eventually become the basis of the web’s most radically transformative technology in history? At the time, we could barely contend with Internet Explorer 6.

At Genuine, I introduced the agency to WordPress as a user-friendly CMS we could use to build websites for big brands that nobody at the time thought big brand websites should be built on. I later worked at PJA Advertising, Leap Agency, and Boston Magazine, all while moonlighting as a freelance web designer for clients all over the city.

In 2014, I left the agency world to go out on my own as a freelance web designer. Over the years, I’d worked with so many talented developers, designers, and digital strategists that I realized I could bring together the people on the ground without all that agency overhead to save my clients time and money.

Since then, I’ve helped mission-driven organizations from many different industries assemble surgical teams to solve digital problems.

In 2025, technology changed in ways no one could have ever predicted. Generative AI now makes it possible for anyone to build anything with a cheap subscription to your LLM of choice.

And the artists and the mathematicians wept. Human “compute” has become a commodity measured against a superhuman standard. Researchers of leading AI-research labs warn of an impending digital apocalypse. Doom and gloom abounds at the frontier.

I don’t know what the future holds. But I’ve spent my entire career grappling with the unknown. I’ve seen enough to know that change doesn’t make the old ways of doing things obsolete—it transforms them into something new.

When the price of execution approaches zero, projects that once required enormous budgets and teams of specialists are suddenly within the reach of individuals (like me). We can experiment more freely, spend less time on grunt work, and focus on the big picture.

Of course, just because we can build anything doesn’t mean we should, or that we’ll build it well. Experience, imagination, and human judgment matter now more than ever.

That’s where I come in. I can help you navigate this chaotic, ever-changing landscape with experienced human specialists and AI agents, to turn ambitious ideas into real-world applications. And we can do it faster and cheaper than ever before.

I don’t pretend to know exactly where technology is headed. I just know one thing remains true:

Tenacity is still my life bar.