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You don’t have to
go it alone.

The web’s a jungle of CVEs, technical debt, and shifting standards, but you don’t have to go it alone.

I Speak Both Languages

Let me do the deciphering for you.

Language

IT Group: “We need to specify editorial RBAC, workflow transitions, and audit logging.”

In Plain English

Write down who can create, change, approve, and publish content.

  1. IT Group “We need to specify editorial RBAC, workflow transitions, and audit logging.”

    MarCom “Our content operating model needs documented roles across creation, revision, approval, and publishing.”

    In Plain English Write down who can create, change, approve, and publish content.

  2. IT Group “The RFP omits migration volumes, interface contracts, and nonfunctional constraints, so no vendor can estimate it.”

    MarCom “The board’s business case won’t hold up until we define the replatforming scope vendors are bidding on.”

    In Plain English Nobody can price this accurately until we define what we’re actually asking them to do.

  3. IT Group “Webhook retries lack idempotency keys, causing duplicate records during syndication.”

    MarCom “Our distribution pipeline is generating duplicate assets every time we syndicate content.”

    In Plain English Publishing once shouldn’t create three copies of the same thing.

  4. IT Group “Attribution needs ad clicks joined to orders, but the conversion event payload is missing transaction IDs and deduplication keys.”

    MarCom “We need full-funnel attribution at launch, but our conversion data isn’t granular enough to tie revenue back to campaigns.”

    In Plain English We need to know which ads brought new sales in, but our data is missing identifying information.

  1. Even when we’re talking to each other in the same room, we might be speaking two different languages. But don’t worry, I’m listening, and I understand both.

  2. We might be social animals, but we’re also prisoners of our tribes. I can translate between the people who operate the business and the people who build its infrastructure, because I’ve lived in both. (We don’t have to resort to cannibalism.)

  3. My communications background matters as much as my technical experience: the recommendation has to be clear enough for the whole team to act on.

  4. My Background I hold an MA in Writing, Literature and Publishing from Emerson College and a BA in English Literature with a concentration in formal poetry and creative writing (oddly enough). Language has always been my first love. Storytelling, whether at the game table or in the conference room, is a craft I’ve refined for over eighteen years.

Artifacts:

  • Technical Audits
  • Risk Assessments
  • Architecture Diagrams
  • Feasibility Studies
  • Migration Plans

The Structure Behind the Screens

The important work of designing a blueprint for the future.

  • MarCom Campaign Strategy
  • Creative Content
  • Vacant Strategist DQuinn.net Strategist Owns the architecture every team leverages.
  • Design Look & Feel
  • Development Data Model
  • Prototype Proof of Concept

  1. MarCom, creative, dev, and design may seem like they have competing goals, if no one helps connect their silos. I can serve as a liaison who crosses party lines.

  2. The interface should not just be a collection of screens. Architectural strategies like content strategy and user experience design create a through line in the form of visual artifacts that connect the needs of the audience with each business intent along the way.

  3. The person in this hot seat becomes the owner each silo looks back toward in order to reorient themselves to that foundational strategy, through sitemaps, wireframes, and a documented content strategy.

  4. We prove the effectiveness of the strategy by designing interactive prototypes that real people can engage with, before anything is built.

Artifacts:

  • Wireframes
  • Content Strategy
  • Sitemaps
  • Interactive Prototypes

Extend Your Capacity

Bridge the gap between technical teams, clients, and stakeholders.

  • CEO Sets the direction
  • Ops
  • MarCom
  • Finance
  • Vacant Technology Partner DQuinn.net Fractional CTO 1 day a month 1 day a week 2 days a week
  • Included: A standing review of technical artifacts.
  • Included: Oversight of the work in flight, vendor management, hiring help.
  • Included: An embedded technical lead for a major build or re-platform.

  1. If your organization needs technical leadership but can’t afford to bring on a CTO or software architect in house, I can serve as a remote, fractional CTO on a part-time or retainer basis.

  2. If you need senior technical judgment but can’t justify a full-time technology partner, a light touch can help you see how your platforms, integrations, vendors, and workflows fit together at defined intervals.

  3. A heavier investment allows me to serve as air traffic control for the work in flight, and as a coordinator fluent in vendor and developer jargon.

  4. The heaviest engagement has me embedded in your organization so I can ask difficult questions, participate in key technical conversations, and be hands-on when it comes to technical implementation.

RFPs + Proposals

Win a bid or land the winning agency.

  • Client Issues the RFPIf you win, I win
  • Account lead
  • MarCom
  • Creative
  • Vacant Technical lead DQuinn.netYour agency’s Technical partnerTechnical lead Outside help.Under your name, inside your process.

  1. If you’re an agency looking to win a bid or a prospective client looking to draft one that will land you the winning agency, you don’t have to go it alone. I can help formulate a technical strategy for responding to an RFP, or articulate technical requirements to potential vendors. I’ve been a cheerleader for both teams.

  2. On the flip side, I can help you draft an RFP that will not only cover all the bases, but protect you from vendors who won’t be able to deliver on what they promise.

  3. Many organizations I work with don’t keep their technical expertise in house, so it takes a lot of effort to determine what’s technically feasible, what things cost, or how long they take to build. Estimating has been essential to my work as an independent freelancer for years, so I’ve got it down to a science.

  4. I’ve helped numerous digital agencies bid on projects for years, and it doesn’t cost them a cent to enlist me: if you win, I win, so we’re all invested in producing the best response possible. Afterwards, I can work white-labeled under your umbrella, or take on the technical work independently.

Artifacts:

  • Draft Proposals
  • Responsibility Matrices
  • Technical Requirements
  • Contract Analysis

Don’t Go It Alone

I bridge the gap between technical teams, clients, and stakeholders.

Our attention is divided. More is possible than ever before. You can’t afford to make mistakes translating business needs into complex technical requirements when you’re just starting to get your project off the ground, and while ChatGPT will get you pretty far in the short term, what may get lost in translation can hurt your bottom line in the long run.

Add an experienced human in the loop to answer that first question before the first work ships.

  • Your organization
  • Leadership
  • Your team
  • Human in the loop An embedded partner, complementing your creative strengths with experienced technical strategy for decisions that move your business.

Discuss Your Project

Get a free video consultation.

A continuous loop of ideation for the entirety of the engagement, built for the agentic era.

One accountable lead and a decentralized team of independent specialists, driven by empathy, decades of intuition, and on-the-ground research.

In a quick consultation, we can discuss how I can assemble a team tailored for your work. And it’s free.

Get in Touch
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