Barbara Chambers, Chief Marketing Officer of the Cure Alzheimer’s Fund, approached me to assist in the relaunch of the organization’s website. I worked with boutique ad agency Proper Villains, who provided the visual design, to create a new WordPress install that would house the organization’s extensive research catalog.
The challenge in Cure ALZ was twofold: we needed to make the website highly modular, so editors could build new layout structures in pages without resorting to custom development. Add to this that there were thousands of pieces of data to port over from the site’s old Drupal install that required massaging to fit with the new theme’s look and feel. We also needed to provide some integration for their donations platform, which was powered by Blackbaud CRM software, The Raiser’s Edge.
