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New England Baptist Hospital

Downtown Boston boutique agency Proper Villains approached me to develop the redesign for New England Baptist Hospital (NEBH). The website’s breadth of content was sweeping, and NEBH needed a WordPress theme that allowed them to populate many different layouts with the wide variety of content their existing site contained.

Proper Villains provided a visual design that translated well when I put together the new, highly modular theme. Nearly everything on the site is configurable by site administrators, from menus to visual styles to the actual page layouts. Using flexible content fields native to the theme (rather than a messy page-builder), site administrators are able to put together these layouts on the fly, no coding necessary. I also migrated NEBH’s database of doctors into WordPress and built a Find a Doctor tool with Ninja Forms that helps visitors determine the kind of care they need by clicking through a simple wizard.

Also: Google Cloud, HTML5, HTML5 Video, JavaScript, PHP, Sass, WordPress.

The hospital’s custom WordPress theme uses flexible content fields to support varied page layouts without a separate page builder. A migrated doctor database connects with a Ninja Forms wizard to help visitors find care, while Google Maps and native HTML5 video support location and media content.

Also: Healthcare.

Healthcare encompasses the prevention, diagnosis, and treatment of illness, alongside services and research that support individual and public health. My work includes websites for hospitals, specialist medical practices, home care providers, medical device companies, and research organizations.

Also: Accessibility, UI/UX Design, Web Design, Web Development.

I developed Proper Villains’ design into a modular website capable of housing the hospital’s extensive content. The project included migrating the doctor database and creating a guided search experience, with attention to accessible interfaces and responsive layouts as well as the tools administrators use to organize pages.

A broad body of content

A modular home for hospital information

New England Baptist Hospital’s new WordPress theme turns site administrators into unwitting visual designers.

Structure and discovery

Flexible layouts meet a useful directory

Proper Villains’ design had to accommodate the breadth of NEBH’s existing material. I built a modular theme with configurable menus, styles, and layouts, letting administrators choose how to present each section through native flexible content fields.

I also brought the hospital’s doctor database into WordPress and developed a Find a Doctor wizard with Ninja Forms. That connects content management with visitor discovery, giving the site’s information a practical route into the kinds of care people seek.

Dan has been so responsive to both our design and support needs. We continue to get compliments on the website on a regular basis. Dan is great to work with; he is a truly unique blend of professionalism, talent, engagement, and fun.

Elizabeth Friend

Managing Director — S3IDF

No one Can Do it All

Good thing I know the right people to call.

When you hire me, you gain access to a private network of digital specialists. Each freelancer owns their own business, and I’ve personally worked with each of them over the years.