Technology entrepreneurs Matt Devost and Bob Gourley of OODALoop needed an overhaul of their news organ which has been responsible for keeping c-suite executives informed on advanced technology, intelligence, and security issues for over two decades.
Kyle Ernst created the visual design, and I rebuilt the site on WordPress. The key hurdle we had to jump over in the redesign was accomplishing a safe migration of a website with over 100,000 posts—twenty years of content!—while making sure the transition to the new site was seamless for its paid subscribers, who are served premium content through a light integration with Memberful.
