Cambridge Savings Bank
Harvard Square's banking mainstay Cambridge Savings Bank was in need of a responsive redesign. Designer Aaron Scott and I teamed up to create this fresh new look.
Found 23 posts in Content Strategy.
Planning how content is organized, created, maintained, and delivered to meet audience and business needs. This includes content models, information architecture, editorial priorities, and publishing workflows.
Harvard Square's banking mainstay Cambridge Savings Bank was in need of a responsive redesign. Designer Aaron Scott and I teamed up to create this fresh new look.
Advertising + Marketing, Advertising Agencies
The Leap website relied on a robust, shortcode-driven templating system that allowed the agency team to construct portfolio pages with no technical expertise.
Arts + Culture, Education, Literary, Mission-Driven
My approach in the redesign was to put the emphasis on the program's very visual experience, as well as make it easier for the program organizers to collect applications.
Education, Sports + Recreation
Visual designer Nicole Martinez and I teamed up to create a subscriptions platform in WooCommerce for an online strength-conditioning community.
Nicole Martinez and I worked with technology think-tank SyncThink to design their web presence for the unveiling of their concussion-detecting hardware.
Bonnie Brunner and I designed Trademark Your Company for New York-based IP lawyer John M. Trani, who wanted to sell his legal services with a series of single-page forms.
Arts + Culture, Book Publishing, Literary, Media + Publishing
In this design, each section of the site features full-bleed photography from her collaborations, and we focused on building a robust collaborations gallery that pulls in assets from Flickr.
With limited staff resources to spend on digital efforts, the new website's easy-to-use WordPress Dashboard made spreading awareness of their mission online a painless experience.
Advertising + Marketing, Professional + Legal Services
The new WordPress platform allows the company to showcase their portfolio of print projects and client work all from within the Dashboard.
Advertising + Marketing, Marketing Technology, Software + IT
Using stylized illustrations in an interactive slideshow, we created a visual narrative for the company's experiential marketing app, My Digital Aloha.
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