Transparent Pricing

The price of a website generally depends on how big it is, the features it needs to have, and how many other freelancers are involved. When it comes down to it, it’s relatively simple. You have two options:

  • Off-the-Shelf, meaning we take a pre-existing WordPress theme, configure it to your liking and within the capabilities of the theme, and populate it with your content. Because there’s no real development or design involved, such a site can be had purely for the cost of the labor involved.
  • Fully Custom, meaning we create a design inspired by your brand and then I convert that design into a handcrafted installation that is uniquely yours. This involves bringing in a visual designer and potentially other freelancers from my network and is substantially more expensive than tailoring something off-the-shelf.

It’s kind of like buying a suit or dress for your wedding. Off-the-rack is always cheaper than something tailormade; the question is whether your digs will suit the occasion.

What About Hybrid Approaches?

There are other approaches out there—for example, using third party page builders like Elementor to accelerate development, or a hybrid approach where a developer takes an off-the-shelf theme and hacks it into submission.

I don’t do that sort of work, however. I’ve never been a fan of half measures. My experience has been that the hybrid approach results in technical debt that eventually becomes impossible for clients to overcome. Money gets wasted, and frustration mounts. Ultimately, I find these same disgruntled clients at my doorstep, looking for a custom solution.

On FiXed Fee Vs. Hourly

I offer predictable, fixed-fee pricing. Because I have the development process down to a science, we don’t have to resort to black magic when it comes to pricing. After I’ve had the opportunity to learn about your needs, I put together an estimate with line-item pricing that shows the expected hourly effort that goes into each item (although at the end of the day, you only pay the total flat fee), so you can decide what’s worth the expense and what’s not. These figures don’t come out of thin air, either: they’re the result of a series of well-tested formulas that reflect, at a granular level, how well I’ve honed my craft.

What to Expect

No matter the approach, I have to get to know you during the Discovery phase, and I have to launch your website in the Deployment phase. It’s also very healthy to have a structured period of Quality Assurance before we deploy! But for agencies that only need help with development because they’re bringing their own design to the table, there’s huge cost savings to be had. And for off-the-shelf solutions, being that you cut out dev and design entirely, you benefit from the fastest and cheapest solution by giving up visual and functional flexibility.

Full Service

Discovery UXD Design Dev QA Deploy

For clients that need their website to fully embody the brand, a full service approach enlists a visual designer to handle the user experience design and visual design phases of the project. I then convert the design into a front and back end code that makes the site functional, and we undergo a quality assurance phase that can involve content population, accessibility remediation, and extensive performance testing, depending on your scope. Full-service websites can be built in 3 to 4 months.

Dev Only

Discovery Dev QA Deploy

If you’ve already got a design on hand (e.g., a Figma template with its own style guide), then you stand to benefit by halving the project’s total fee: we no longer need to involve an outside designer, and so the focus is mostly on execution. When I white label through digital agencies, this is almost always the case, and I can be as invisible in this process as required. Dev-only websites can be built in 1 to 2 months.

Off-the-Shelf

Discovery Config QA Deploy

An off-the-shelf theme does not anticipate any custom development or visual design work. In the Discovery phase, we’re looking for a trustworthy, Gutenberg-compatible WordPress theme to ensure you’re forward-compatible with WordPress in general. The Discovery phase is important, because we want to find a theme that suits your brand since we have limited options to alter it beyond what the theme allows. Our search usually starts with the StudioPress family of themes. Off-the-shelf websites can be built in a few days or a couple weeks.

Insider Hosting
DQuinn.net + WP Engine

WP Engine is my #1 choice when it comes to hosting websites for WordPress. This is because out of all the hosts I’ve dealt with in my 15+ years building WP sites, my experience has been that WP Engine offers the best infrastructure at the most reasonable price. But what if you could enjoy the performance of a dedicated server on WP Engine for a fraction of the cost and save on retained hours with me at the same time?


WPE Shared Plan
WP Engine
Your existing plan, designed for static websites without a need for growth.
24/7 chat support from WP Engine
A single install, 2 staging instances
Server caching designed for WordPress
Free SSL certificate renewals
Automated WP updates (plugins & core)
Nightly & on-demand backups
Compare Plan
Managed Plan
WP Engine & DQuinn.net
For mission-critical websites that need continuous development.
Everything in WPE Shared & Insider Plan
1 hour of free development from DQuinn.net ($1800/year value)
Continuous deployment + backup in git
Automated offsite backups of your Media Library, database, and codebase to a third party server (up to 1 TB)
Purchase yearly retainers at a discounted rate (yearly savings of $240)
A free, quarterly 30-min website health checkup call
Compare Plan

I appreciate [his] perseverance and understanding through it all … we are indeed proud of the final product.

Ken Gagne Multimedia Communications Producer — Mass Eye and Ear

A fantastic job … His work completely transformed our web presence. He’s patient, thoughtful and talented. An innovator and a tireless worker. I recommend him highly and without reservation.

Jeff Parker Co-Founder & Director — Disquiet International

I know no better WordPress developer. You’d be lucky to have him work on your site.

Chad Capellman Director of Marketing & Business Development — Balance Interactive

Daniel is extremely organized and prompt in all of his communications and deliverables… I was constantly impressed with the speed and quality of his work and the responsiveness of his communications.

Elizabeth Friend Managing Director — S3IDF

Talented, efficient, and innovative: A Bad Penny Review couldn’t be any happier with our site or with our experience. Highly recommended.

Johnny Damm Editor-in-Chief — A Bad Penny Review

Daniel is one in a million… He’s lightning fast at whatever he does while also delivering at the highest quality. He is extremely patient and always willing to help.

Anne Brown VP, Interaction Designer — Bank of America

Certain people in the world just naturally exude professionalism. No matter what, you receive more than you had ever requested and are instantly humbled by it. Daniel is that kind of person.

Fetesha Downes Communications Manager — YWCA Metro Chicago

I would trust Daniel in a heartbeat with any design or programming project… he is a pleasure to work with, incredibly skilled and creative.

Howard Stelzer Record Producer — Intransitive Recordings

Daniel’s knowledge of production techniques and sophisticated design sense made me feel totally confident. The site is edgy yet professional—I highly recommend Daniel for his ability to produce great results.

Jamie Kerry Founder — Belle Étoile Studios

Daniel consistently delivers professional and high quality work. He has a great personality and he’s respected by all.

Eric Hoffman Instructional Media Designer — Stetson University

Dan has been so responsive to both our design and support needs. We continue to get compliments on the website on a regular basis. Dan is great to work with; he is a truly unique blend of professionalism, talent, engagement, and fun.

Elizabeth Friend Managing Director — S3IDF

Get a Free Consultation

When it comes to specialized work, hire battle-tested experts to get the job done right. I’ll build a platform that takes care of your brand, so you can get back to building your business. Don’t hesitate to get in touch. A consultation is free, and we can determine over a quick phone call if I’m a good fit for your project.

From My Portfolio

View All Work

Disquiet International

My approach in the redesign was to put the emphasis on the program’s very visual experience, as well as make it easier for the program organizers to collect applications.

JK Media Management

The new WordPress platform allows the company to showcase their portfolio of print projects and client work all from within the Dashboard.

TEDxBeaconStreet

TEDxBeaconStreet relaunches their talks portfolio on a fresh new WordPress platform that allows staff to showcase their full library of inspiring videos.