IBM-funded Deep Database got its first foothold on the web with the power of WordPress.
Creative Director Aaron Scott of nascent digital agency Leap Digital, LLC hired me to develop the website for Deep Information Sciences, whose flagship product is the new “DeepDB” architecture for databases. Using Aaron’s designs, I built a highly flexible, extremely lightweight WordPress theme that used zero non-vector graphics in its presentation layer.
Because of the large amount of infographics featured throughout the templates, I employed Icomoon to generate a custom font out of the SVG graphics provided. On the back end, I also built a bridge to interface with Salesforce so that we could track leads for downloads of the company’s white papers, and register visitors as users in the CRM when visitors downloaded versions of the company’s database software.