B2B Services


IdentityForce chooses WordPress to be the engine that drives its product marketing.

Small Army enlisted me to develop the redesign for IdentityForce, a global provider of identity theft and credit security solutions. Small Army created the visual designs, and I built the platform on WordPress.

IdentityForce needed an installation with enough flexibility that the marketing team could deploy hundreds of pages in a wide variety of layouts with little technical expertise. This included blog posts, events, team profiles, products, a library of widgets, and many different kinds of pages. To this end, I created a dozen layout modules, so that the team could build pages to suit their purposes by simply dragging and dropping them into the desired order and filling out form elements in the Dashboard, all without the use of a monstrous drag-and-drop builder (such as Visual Composer). We also employed Gravity Forms with Hubspot integration to collect leads throughout the site.


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