Advanced Old School Revival
Advanced Old School Revival features a complex character creator, the game’s core rules, and a game master’s guide.
Allen & Gerritsen approached me to develop the redesign for Toy State, an international licenser of radio controlled toys. The agency provided the designs and I built the website in WordPress.
Also: WordPress, HTML5, JavaScript, PHP, Sass, WPML.
Toy State’s WordPress platform uses WPML for multilingual publishing and Ajax-powered Toy Finders for exploring its product lines. The custom theme also accommodates news, awards, commercials, and visitor-submitted photographs, with content maintained through the Dashboard beneath an extensively animated presentation.
Also: Manufacturing.
Manufacturing transforms materials and components into finished products through industrial processes, engineering, and production. I’ve built websites presenting automotive components, industrial power equipment, and licensed consumer toys.
Also: Content Strategy, Interaction Design, UI/UX Design, Web Design, Web Development.
I developed Allen & Gerritsen’s detailed visual direction into a responsive website for hundreds of toys. Content planning, interaction design, and editorial interface work connected the playful presentation with multilingual publishing, product discovery, and the practical task of maintaining a broad catalog.
Massive and Multilingual
A behemoth website built for a behemoth toy brand.
The development scope for Toy State was massive: in addition to needing to house hundreds of toys, the licenser wanted to feature an ajax-powered Toy Finder for each toy line, news and awards archives, a video archive of commercials, and a way for visitors to submit action shots of their children playing with the toys.
Despite the highly stylized 3D nature of the design and the extensive interaction FX throughout, the website needed to be fully responsive. Add to this that every piece of content had to support multiple languages and be fully editable from within the WordPress Dashboard. With the help of Allen & Gerritsen’s project management team, we were able to launch the website without a hiccup.
Daniel is one in a million… He’s lightning fast at whatever he does while also delivering at the highest quality. He is extremely patient and always willing to help.
Anne Brown
VP, Interaction Designer — Bank of America
From the portfolio
The work’s never finished.
Editshare
Media management company EditShare launches website redesign on WordPress Gutenberg.
Cambridge Savings Bank
Harvard Square’s banking mainstay Cambridge Savings Bank was in need of a responsive redesign. Designer Aaron Scott and I teamed up to create this fresh new look.
No one Can Do it All
Good thing I know the right people to call.
When you hire me, you gain access to a private network of digital specialists. Each freelancer owns their own business, and I’ve personally worked with each of them over the years.