Media Production

Often overlooked in the web design process is that crucial step of actually populating your brand-spanking-new website with all those words and images and videos that will make it mean something. Producing media at scale may require an investment in a great deal of creative muscle (or genAI tooling), but assembling a competent team to do the work can be as daunting as the work itself.

By tapping into my freelance network, I can bring together a crew of production assistants such as video and sound editors, graphic designers, and copywriters under a single umbrella, and even provide the expert oversight to make sure it all goes smoothly.

You don’t have to, if you don’t want to.

Who’s going to do the grunt work and wrestle with the CMS to enter all that content? Who’s going to size and export media into appropriate file formats, migrate 300 blog posts, and rework all the copy so that it makes sense in the context of a new block-based WordPress theme? The good news is, you don’t have to if you don’t want to. The varied backgrounds and experience of my production assistants make them both knowledgeable and resourceful in this capacity.

You benefit from a project lead who can translate the technical language of creatives into clear communications.

Project management provides the connective tissue that turns scattered creative labor into a finished body of work. I can coordinate production schedules, define scopes, manage handoffs, and act as the single point of accountability across all production assistants involved in the process. And whether I’m heading the account as your single point of contact (or one of the digital strategists from my network is filling that role), you benefit from a project lead who can translate the technical language of creatives into clear communications.

All production assistants operate under the direct oversight of the project manager, with an established cadence for online meetings and behind the scenes communications that keeps things moving smoothly. Rather than outsourcing project management overseas, I try to keep everything local and centralized, so we all share the same standard of excellence and investment in the project’s success.

View the Project

40GRID View the Project

40GRID required copywriting, illustration, and development in its startup debut, and so I served as a project manager coordinating multiple external contractors.

The practical work of getting material into the systems where it ultimately must live.

Content management focuses on the practical work of getting material into the systems where it ultimately must live. This includes CMS population, content migrations, structural rewrites, metadata cleanup, and adapting existing copy or media to fit the specifications of the new platform. It’s a necessary step in any redesign or replatforming project.

The process is handled by experienced production assistants who understand both the editorial intent and the technical constraints of your system. Each assistant is a member of my domestic freelance network and operates as a visible part of the team.

View the Project

OODALoop View the Project

In this project, we had to safely migrate over 100,000 posts—twenty years of content!—while making sure the transition to the new site was seamless for its paid subscribers, who are served premium content through a light integration with Memberful.

Each editor involved is a specialist in their medium, working collaboratively under my direction as part of the larger team.

Multimedia editing covers the refinement and prep of visual and audio assets for final use in your project. This can include video and sound editing, image optimization, format conversion, and queuing media for distribution across social and other digital platforms. If you have raw or partially finished assets that need professional treatment to feel intentional and consistent, I select experts in my network who are a best fit, from video editors and graphic designers to copywriters and accessibility testers.

Rather than offshoring the labor, we prioritize local expertise. Each editor involved is a specialist in their medium, working collaboratively under my direction as part of the larger team.

Network

My Freelance Network Network

My advice is always to leave the expert jobs to the experts. My freelance network includes domestic partners across multiple disciplines. I can oversee these third parties and make sure they do the right thing.

I appreciate [his] perseverance and understanding through it all … we are indeed proud of the final product.
Ken Gagne Multimedia Communications Producer — Mass Eye and Ear

A fantastic job … His work completely transformed our web presence. He’s patient, thoughtful and talented. An innovator and a tireless worker. I recommend him highly and without reservation.
Jeff Parker Co-Founder & Director — Disquiet International

I know no better WordPress developer. You’d be lucky to have him work on your site.
Chad Capellman Director of Marketing & Business Development — Balance Interactive

Daniel is extremely organized and prompt in all of his communications and deliverables… I was constantly impressed with the speed and quality of his work and the responsiveness of his communications.
Elizabeth Friend Managing Director — S³IDF

Talented, efficient, and innovative: A Bad Penny Review couldn’t be any happier with our site or with our experience. Highly recommended.
Johnny Damm Editor-in-Chief — A Bad Penny Review

Daniel is one in a million… He’s lightning fast at whatever he does while also delivering at the highest quality. He is extremely patient and always willing to help.
Anne Brown VP, Interaction Designer — Bank of America

Certain people in the world just naturally exude professionalism. No matter what, you receive more than you had ever requested and are instantly humbled by it. Daniel is that kind of person.
Fetesha Downes Communications Manager — YWCA Metro Chicago

I would trust Daniel in a heartbeat with any design or programming project… he is a pleasure to work with, incredibly skilled and creative.
Howard Stelzer Record Producer — Intransitive Recordings

Daniel’s knowledge of production techniques and sophisticated design sense made me feel totally confident. The site is edgy yet professional—I highly recommend Daniel for his ability to produce great results.
Jamie Kerry Founder — Belle Étoile Studios

Daniel consistently delivers professional and high quality work. He has a great personality and he’s respected by all.
Eric Hoffman Instructional Media Designer — Stetson University

Dan has been so responsive to both our design and support needs. We continue to get compliments on the website on a regular basis. Dan is great to work with; he is a truly unique blend of professionalism, talent, engagement, and fun.
Elizabeth Friend Managing Director — S³IDF

Get a Free Consultation

When it comes to specialized work, hire battle-tested experts to get the job done right. I’ll build a platform that takes care of your brand, so you can get back to building your business. Don’t hesitate to get in touch. A consultation is free, and we can determine over a quick phone call if I’m a good fit for your project.

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From My Portfolio

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Focus

Mass Eye and Ear relaunches its blog platform on a clean, new WordPress install, empowering the hospital to showcase new research and successes.

Education

Pro Hoop Strength

Visual designer Nicole Martinez and I teamed up to create a subscriptions platform in WooCommerce for an online strength-conditioning community.

Arts + Entertainment

Devsec

While Devsec is a simple site from a technical perspective, we added visual complexity by introducing layers of graphical flourishes, motion graphics, and looping video to give it that science fiction feel.

Technology