Let me do the deciphering for you.

Like any highly technical discipline, the world of web design has its chieftains as well as its charlatans. The trick is deciphering who is what. I, for one, prefer the drab but well-tested to the experimental and flashy. I like technology I can rely on. I try every day to be a foe of obsolescence.

Naturally, my desire to keep things sane makes being a web worker in the 21st century all the more difficult, because I’m up against a daily sea change, from floods of new software updates to the detritus of new devices to a tentacled mess of new web services, the lifecycles of which change faster than I can define them. But that’s my life. It doesn’t have to be yours. Let me do the deciphering for you.

You don’t have to go it alone.

If you’re an agency looking to win a bid or a prospective client looking to draft one that will land you the winning agency, you don’t have to go it alone.

Many agencies I work with don’t keep their technical expertise in house, so it takes a lot of effort for account managers to determine what’s technically feasible within a client’s budget, price out technical requirements, or assess timeline. I’ve done all this for numerous digital agencies for years, and it doesn’t cost them a cent to enlist me: if you win, I win, so we’re all invested in producing the best response possible.

On the flip side, I can help you draft an RFP that will not only cover all the bases, but protect you from ne’er-do-wells who won’t be able to deliver on what they promise.

Bridging the gap between technical teams, clients, and stakeholders.

If your organization needs technical leadership but can’t afford to bring on a CTO or software architect in house, I can serve as a remote, fractional CTO on a part-time or retainer basis.

Time is everything these days, and resources are scarce. You can’t afford to make mistakes translating business needs into complex technical requirements when you’re just starting to get your project off the ground, and while ChatGPT will get you pretty far in the short term, what may get lost in translation can hurt your bottom line in the long run.

For firms with limited capacity for digital strategy, I can act as an embedded consultant, complementing your creative strengths with technical strategy and execution. My background in communications is my greatest strength when it comes to bridging the gap between technical teams, clients, and stakeholders whose last priority is worrying about how it all will work.

Invest in a translator who understands both.

Full disclosure: my graduate degree is in book and magazine publishing, and I studied English literature way back in my twenties. It’s surprisingly common for experienced developers to come from non-computer science backgrounds—in fact, my academic concentration was in formal poetry, and I happen to write science fiction in my free time.

What does this have to do with you? It means I can speak your language as well as the language of developers. Unlike many of my colleagues, I ended up here accidentally on the way to a totally different career. Content and UX strategy is all about tailoring the means of conveyance to the message. Invest in a translator who understands both.