Aaron Scott of Symbolic Design approached me to help digital marketing platform Impact (formerly Impact Radius) relaunch their site. Aaron provided the visual design, and I built the website on WordPress. The challenge for Impact was providing their in-house marketing director tools so she could manage the site structure herself, without having to get her hands in the code.
I built a modular theme that equips its editors with highly customizable blocks featuring drag and drop and form-fill functionalities. I also developed a handful of Marketo templates, to integrate the look and feel of the public website with the company’s external marketing efforts. As a result, the new Impact website has a cohesive design across multiple marketing channels.