Impact rebrands with highly modular new WordPress build.
Aaron Scott of Symbolic Design approached me to help digital marketing platform Impact (formerly Impact Radius) relaunch their site. Aaron provided the visual design, and I built the website on WordPress. The challenge for Impact was providing their in-house marketing director tools so she could manage the site structure herself, without having to get her hands in the code.
I built a modular theme that equips its editors with highly customizable blocks featuring drag and drop and form-fill functionalities. I also developed a handful of Marketo templates, to integrate the look and feel of the public website with the company’s external marketing efforts. As a result, the new Impact website has a cohesive design across multiple marketing channels.