As the Principal Developer at Leap, I created the advertising agency’s portfolio website on WordPress alongside visual designer Aaron Scott. The Leap website relied on a robust, shortcode-driven templating system that allowed the agency team to construct portfolio pages within the WordPress Dashboard using only the visual editor and no technical expertise.
Leap’s fully responsive front end used a heavily modified jQuery Isotope grid to achieve a scalable, grid-based portfolio that allows visitors to explore the work through brand collections or individual postings. I worked closely with Director of Strategy to write each portfolio entry’s narrative, providing creative direction and copyediting support.
