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Toy State

— October 2015 —

Allen & Gerritsen approached me to develop the redesign for Toy State, an international licenser of radio controlled toys. The agency provided the designs and I built the website in WordPress.

The development scope for Toy State was massive: in addition to needing to house hundreds of toys, the licenser wanted to feature an ajax-powered Toy Finder for each toy line, news and awards archives, a video archive of commercials, and a way for visitors to submit action shots of their children playing with the toys. Despite the highly stylized 3D nature of the design and the extensive interaction FX throughout, the website needed to be fully responsive. Add to this that every piece of content had to support multiple languages and be fully editable from within the WordPress Dashboard. With the help of Allen & Gerritsen’s project management team, we were able to launch the website without a hiccup.

Services Content Strategy Interaction Design Website Redesign

Markets Arts + Entertainment

Technologies Responsive Design WordPress WordPress Multilingual

Tackling a toy giant with WordPress Multilingual.

I appreciate [his] perseverance and understanding through it all … we are indeed proud of the final product.
Ken Gagne Multimedia Communications Producer — Mass Eye and Ear

A fantastic job … His work completely transformed our web presence. He’s patient, thoughtful and talented. An innovator and a tireless worker. I recommend him highly and without reservation.
Jeff Parker Co-Founder & Director — Disquiet International

I know no better WordPress developer. You’d be lucky to have him work on your site.
Chad Capellman Director of Marketing & Business Development — Balance Interactive

Daniel is extremely organized and prompt in all of his communications and deliverables… I was constantly impressed with the speed and quality of his work and the responsiveness of his communications.
Elizabeth Friend Managing Director — S³IDF

Talented, efficient, and innovative: A Bad Penny Review couldn’t be any happier with our site or with our experience. Highly recommended.
Johnny Damm Editor-in-Chief — A Bad Penny Review

Daniel is one in a million… He’s lightning fast at whatever he does while also delivering at the highest quality. He is extremely patient and always willing to help.
Anne Brown VP, Interaction Designer — Bank of America

Certain people in the world just naturally exude professionalism. No matter what, you receive more than you had ever requested and are instantly humbled by it. Daniel is that kind of person.
Fetesha Downes Communications Manager — YWCA Metro Chicago

I would trust Daniel in a heartbeat with any design or programming project… he is a pleasure to work with, incredibly skilled and creative.
Howard Stelzer Record Producer — Intransitive Recordings

Daniel’s knowledge of production techniques and sophisticated design sense made me feel totally confident. The site is edgy yet professional—I highly recommend Daniel for his ability to produce great results.
Jamie Kerry Founder — Belle Étoile Studios

Daniel consistently delivers professional and high quality work. He has a great personality and he’s respected by all.
Eric Hoffman Instructional Media Designer — Stetson University

Dan has been so responsive to both our design and support needs. We continue to get compliments on the website on a regular basis. Dan is great to work with; he is a truly unique blend of professionalism, talent, engagement, and fun.
Elizabeth Friend Managing Director — S³IDF

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TEDxBeaconStreet relaunches their talks portfolio on a fresh new WordPress platform that allows staff to showcase their full library of inspiring videos.

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Director and Chief Curator Rachel Nelson hired me to develop the redesign for the Institute of Arts & Sciences at University of California Santa Cruz, a university art and research center that houses art exhibitions and social justice initiatives.

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