You’re nimble, you’re adaptable, and you’re already occupying a niche market. You need a website that’s easy to maintain and offers a lot of utility for your users. And you don’t want to spend a fortune building it. Both small- to- mid-market businesses and established brands are poised to take advantage of the low-cost customization that a platform like WordPress offers, and you don’t need a team of developers to put it together for you.
Forget about wrangling with WordPress themes that are almost what you wanted. Stop wading through a sea of wonky community plugins. Isn’t your time worth something? Why not spend it wisely?
Redesign & Rebranding
Sometimes the best solution is to start fresh. There’s no shame in that. You’ve gone down one direction and you or your users are spent. Now it’s time to take the road less traveled by.
If you have an existing web presence but it’s no longer meeting your expectations, I can help you take the next step. My process is a simple, five-step approach that takes us from Discovery to Deployment in as few as three to four weeks.
Like any highly technical discipline, the world of web design has its chieftains as well as its charlatans. The trick is deciphering who is what. I, for one, prefer the drab but well-tested to the experimental and flashy. I like technology I can rely on. I try every day to be a foe of obsolescence.
Naturally, my desire to keep things sane makes being a web worker in the 21st century all the more difficult, because I’m up against a daily sea-change, from floods of new software updates to the detritus of new devices to a tentacled mess of new web services the lifecycles of which change faster than I can define them. But that’s my life. It doesn’t have to be yours. Let me do the deciphering for you.
Full disclosure: my graduate degree is in book and magazine publishing, and I studied English literature way back in my twenties. It’s surprisingly common for battle-tested developers to come from non-computer-science backgrounds—in fact, my academic concentration was in formal poetry, and I happen to write science fiction in my free time.
What does this have to do with you? It means I can speak your language as well as the language of developers. Unlike many of my colleagues, I ended up here accidentally on the way to a totally different career. Content strategy is all about bridging the gap between the message you want to convey and the means of conveyance. Invest in a translator who understands both.