B2B Services

TrueLens Blog

Using Salesforce-gated infographics whitepapers to drive visitor engagement on a WordPress blog.

“Social behavioral marketing” brand TrueLens needed a blog to tout the benefits of its CRM platform and the power of “socialgraphics.”

Using a design provided by the company, I built a fully responsive, lightweight WordPress theme that integrates with Salesforce to track visitor downloads of white papers.

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