Mass Eye and Ear needed a vehicle to share stories and insights related to otolaryngology (ear, nose and throat) and ophthalmology (eye), and their old blog just wasn’t going to cut it in an age of clean, mobile-friendly design. I teamed up with visual designer Bonnie Brunner to create Focus, a fresh new WordPress blog for the marketing team to disseminate information about the hospital’s successes and research.
The Focus blog is equipped with a variety of post formats that enable content editors to quickly deploy interviews, videos, podcasts, and story showcases. Everything is plug and play, requiring little effort in the Dashboard to produce a consistent look and content length per post.
