In advertising, branding is the process of considering the marketable identity of a product or corporation, and creating design materials (as well as sales strategies) to support that identity in marketing campaigns and corporate communications.

Found 6 posts in the archive for Branding.


Pentecostal Tabernacle contacted me to undertake a redesign of the organization's website, which included a full rebranding of their web presence, print materials, and outdoor signage.


In this design, each section of the site features full-bleed photography from her collaborations, and we focused on building a robust collaborations gallery that pulls in assets from Flickr.


Spun off by grad students at Emerson College in Boston, Fringe Magazine ("The Noun That Verbs Your World") was an alt-lit publication I designed and developed during my graduate years.