TrueLens Blog
“Social behavioral marketing” brand TrueLens needed a blog to tout the benefits of its CRM platform and the power of “socialgraphics.”
When you work with me to build your website, I partner with local experts like visual designers from within my network, and together we collaborate on a solution that best suits your brand.
My studio only takes on the kind of work I feel is better served by a small team of professionals, like us. And if you’re local, we meet you in person. No third party vendors, no offshore labor, no hours on the phone waiting for tech support. Our goal is simple: build a platform that takes care of your brand, so you can get back to building your business.
Web development is more than just writing code: it requires foresight to anticipate technical pitfalls nobody else can see; attention to detail surrounding security, performance, and accessibility; careful planning to ensure code quality and reduce technical debt; and an empathy for everyone involved, for you the product stakeholder, for the visual designer, and for the end user.
Both small- to- mid-market businesses and established brands are poised to take advantage of the low-cost customization that open source platforms like WordPress offers, and you don’t need a team of developers to put it together for you. And if WordPress isn’t your cup of tea, I also develop for CraftCMS and Processwire, which have similar wide adoption in the free and open-source software (FOSS) space.
Forget about wrangling with themes that are almost what you wanted. Stop wading through a sea of wonky community plugins. Isn’t your time worth something? Why not spend it wisely?
WordPress isn’t just for blogs: banks use it too. Take Cambridge Savings Bank, for example: I built the front-facing home for the New England brand on the platform.
Sometimes the best solution is to start fresh. You’ve gone down one direction and your users are spent. Now it’s time to take the road less traveled by.
If you have an existing web presence that no longer meets your needs, I can help you take the next step. My process is a simple, five-step approach that carries you from Discovery to Deployment in as few as four weeks. And I have some of the best visual designers on the East Coast at my disposal.
Swedenborg’s site was originally designed near the turn of the millennium, and it showed. The church hoped to attract a new, youthful following, so our redesign focused on bold, friendly color.
I hate to say it, but lots of agencies and individual developers have no clue what they’re doing when it comes to ensuring that a website is accessible to people with disabilities (ADA compliance), but they’ll tack onto their quote an “accessibility package” anyway, or maybe they’ll install an accessibility overlay and call it a day. In either case, you’ll be the one open to legal liability when their “solution” results in hurting visitors who need an accessible website in order to navigate your brand.
I like to tell clients that when it comes to ADA compliance, you can’t be half-pregnant. The only way to ensure that a site is accessible is to have it undergo a third party accessibility review, by experts who have testers with actual disabilities at their disposal. This is why I’ve curated a handful of trusted firms to collaborate with when we need to undergo remediation. The firm performs a combination of manual and automated testing on the website, and then they produce a punchlist with all the things for me to fix. Best of all: you get peace of mind in the form of a VPAT that demonstrates to stakeholders the standard you meet.
The IAS at UC Santa Cruz engaged an outside consultant to perform an accessibility review on the department’s website before launch. I then used this report to perform a remediation and make the site ADA compliant.
You can host your website anywhere you want, and during the Deployment phase, I’m happy to launch you on the provider of your choice.
But if you want to ensure that your site remains performant, gets the automated updates it needs, and is safe from malware, I offer dedicated hosting on WP Engine. Of all the hosts I’ve dealt with in my 15+ years building WordPress websites, my experience has been that WP Engine offers the best infrastructure at the most reasonable price. (This website is hosted on WP Engine.)
WP Engine is currently the only hosting provider on the web whose infrastructure is fully independent of WordPress.org, ensuring its stability as a platform.
My value as a consultant isn’t in the code I can write, it’s in what I know about how that code should be applied, and what “endpoints” it affects in the real world when it’s applied irresponsibly. Whenever I engage with a new client, top of mind is the reality that the software that represents you on the web puts the welfare of your users and your brand’s image at stake. I’ve been exposed to so many implementations over the past 15+ years that I can hardly remember them all, but I do remember every pitfall and unwelcome surprise. Let me be your vigilant guide on the road to your brand’s success.
Like any highly technical discipline, the world of web design has its chieftains as well as its charlatans. The trick is deciphering who is what. I, for one, prefer the drab but well-tested to the experimental and flashy. I like technology I can rely on. I try every day to be a foe of obsolescence.
Naturally, my desire to keep things sane makes being a web worker in the 21st century all the more difficult, because I’m up against a daily sea change, from floods of new software updates to the detritus of new devices to a tentacled mess of new web services, the lifecycles of which change faster than I can define them. But that’s my life. It doesn’t have to be yours. Let me do the deciphering for you.
I spent a year consulting with branding agency Flowetik on the strategy behind the new Children’s Trust website before we ever broke ground. (Ask me how we saved the State of Massachusetts almost a million dollars!)
If you’re an agency looking to win a Request for Proposal (RFP) or a prospective client looking to draft one that will land you the winning agency, you don’t have to do it alone.
Many agencies I work with don’t keep their technical expertise in house, so it takes a lot of effort for account managers to determine what’s technically feasible within a client’s budget, price out technical requirements, or assess timeline. I’ve done all this for numerous digital agencies for years, and it doesn’t cost them a cent to enlist me: if you win, I win, so we’re all invested in producing the best response possible.
On the flip side, I can help you draft an RFP that will not only cover all the bases, but protect your from ne’er-do-wells who won’t be able to deliver on what they promise.
I frequently work with the sales team at West Coast digital agency Qualified Digital to assess and respond to RFPs. Together, we’ve won the agency many six-figure projects that I subsequently developed and launched.
If your organization needs technical leadership but can’t afford to bring on a CTO or software architect in house, I can serve as a remote, white label CTO on a part-time or retainer basis.
Time is everything these days, and resources are scarce. You can’t afford to make mistakes translating business needs into complex technical requirements when you’re just starting to get your project off the ground, and while ChatGPT will get you pretty far in the short term, what may get lost in translation can hurt your bottom line in the long run.
For firms with limited capacity for digital strategy, I can act as an embedded consultant, complementing your creative strengths with technical strategy and execution. My background in communications is my guiding light when it comes to bridging the gap between technical teams, clients, and stakeholders whose last priority is worrying about how it all will work.
Kathleen James, owner of Atlantic K9, has her hands full managing her dog training empire, so DQuinn.net is there to help architect the lifecycle of her digital pipeline.
Full disclosure: my graduate degree is in book and magazine publishing, and I studied English literature way back in my twenties. It’s surprisingly common for experienced developers to come from non-computer-science backgrounds—in fact, my academic concentration was in formal poetry, and I happen to write science fiction in my free time.
What does this have to do with you? It means I can speak your language as well as the language of developers. Unlike many of my colleagues, I ended up here accidentally on the way to a totally different career. Content and UX strategy is all about bridging the gap between the message you want to convey and the means of conveyance. Invest in a translator who understands both.
Sometimes all you need is a wireframe scrawled on the back of a napkin. We built Devsec in a few weeks, so there was little time for high fidelity UX. My ability to communicate with designers while respecting their vision of what the website could be led to a design that pushed the envelope while remaining aligned with the client’s business goals.
Execution in production is just as vital to success as digital strategy—it’s where big ideas are transformed into material outcomes. In the digital production realm, this means rolling up your sleeves for the boring but essential work: generating content with human third parties and AI tools, migrating and populating said content into the CMS, and setting up a healthy ecosystem for the continued maintenance of the website through automated protocols.
Often overlooked in the web design process is that crucial step of actually populating your brand-spanking-new website with all those words and images that will make it mean something. Who’s going to do the grunt work and wrestle with the CMS to enter all that content? Who’s going to size and export media into appropriate file formats, migrate 300 blog posts, and rework all the copy so that it makes sense in the context of a new block-based WordPress theme?
The good news is, you don’t have to if you don’t want to. In any redesign budget, we include time to design automated workflows that move content surgically into the new CMS. And for all the content that can’t be migrated on an automated basis, my production assistants are well versed in any CMS I throw at them, and their varied backgrounds in digital media make them both knowledgeable and resourceful.
The redesign of (recently acquired) Noname Security required my team to set up a variety of automated workflows to move their content from their old CMS into WordPress, on top of prepping and copy in concert with the agency who provided the visual designs.
Generative AI has taken the world by storm, and it’s only been a couple years since it’s entered the mainstream. I’m an evangelist for the incredible power AI puts into the hands of creatives like me, but I also understand the concerns you may have about intellectual property and ethics. That’s why I offer GenAI consulting to help you navigate the increasingly complex quagmire that is a post-GenAI Internet.
The tip of the iceberg are commercial platforms like Midjourney (image gen), RunwayML (video), but the real magic happens locally with open source tools like Stable Diffusion and custom LoRAs that allow creatives to fine-tune cutting-edge AI models like Flux on private datasets. Paired with AI-assisted content production, such as the use of large language models to accelerate copywriting, these tools don’t replace creative work but streamline it, expanding creative possibilities within tighter budgets.
All the art on TTRPG website Advanced Old School Revival (OSR+) is AI-generated: I worked with visual artist Courtney Staples to produce an aesthetic unique to the brand through careful prompt engineering, the creation of custom LoRAs, and fine-tuning on private datasets.
While I’ve never had a site I created become infected with malware, I’ve performed my fair share of remediations on infected sites brought to my attention for a cure.
There are two main ways malware gets into websites: the first is out-of-date software, and the second is compromised or ineffective credentials. Although WordPress itself is a secure platform out-of-box, its sheer ubiquity (much like Windows computers!) makes it a continual target for bad actors all across the web.
Malware remediation is a meticulous process that requires a thorough, line-by-line review of a WordPress theme to identify and extirpate all malicious code. It involves reinstalling all plugins and the WordPress core, cleaning the database to remove infected entries, and migrating the site to a fresh environment equipped with automated plugin updates, security monitoring, and offsite backups. However, true security extends beyond technical fixes—it depends on human vigilance: using strong credentials, avoiding social engineering traps, and being selective about third-party tools you choose to integrate with the website. As the old adage goes: Prevention is always better than the cure.
One of the perks of hosting with me on WP Engine: Smart Plugin Manager, a tool that automates core, theme, and plugin updates on an interval that works best for your business. With automated snapshots that roll back any changes if the system detects a major instability, you don’t have to worry about catching a virus because you’ve been too lazy to click Update.
Website maintenance isn’t a one-and-done process—it’s an ongoing lifecycle essential to a site’s performance and stability. Websites update themselves as frequently as Windows does nowadays, and that means an ever-increasing chance of conflicts arising between various third party plugins and the WordPress core. Moreover, out-of-date software on the web is a magnet for malicious actors who want to exploit vulnerabilities for nefarious purposes.
A maintenance retainer couples hosting powered by automated tools with my oversight to keep your site updated, secure, and worry-free. If you choose to host with me, your website resides on a dedicated server without noisy neighbors. As a business owner, your focus should be on your business, not software updates or troubleshooting. I serve as your first line of defense, ensuring your site runs smoothly, while WP Engine provides 24/7 phone support in the background. Together, we deliver peace of mind and reliable site performance.
The Cure Alzheimer’s Fund enjoys VIP support under my Managed Plan, as well as a free monthly retainer hour from DQuinn.net, automated offsite backups on a third party server, a quarterly website health checkup call, and a discounted yearly retainer rate for continued development.
When it comes to specialized work, hire battle-tested experts to get the job done right. I’ll build a platform that takes care of your brand, so you can get back to building your business. Don’t hesitate to get in touch. A consultation is free, and we can determine over a quick phone call if I’m a good fit for your project.
“Social behavioral marketing” brand TrueLens needed a blog to tout the benefits of its CRM platform and the power of “socialgraphics.”
I provided Second Front with a library of custom blocks so their marketing team could continue to steer the ship after launch.
Bonnie Brunner and I built the website on the WordPress platform to showcase the investment team and its portfolio.