OODALoop
The redesign involved a migration of a website with over 100,000 posts—twenty years of content!—while making sure the transition to the new site was seamless for its paid subscribers.
Mailchimp is a popular newsletter and leads CRM that allows users to send mass emails to subscribers.
Yep, it’s really that simple. There’s a reason why the waterfall approach is a mainstay of web design: it works. After 15+ years of building WordPress websites, I have my process down to a science.